Careers – CFW

Careers – CFW

We invite you to join us as we lead the way, setting the standard for service quality in the fitness management and consulting industry. Our elite team of health and fitness professionals have specialized degrees, training and certificates to ensure quality results. As a growing company, we are always looking for individuals to join our national network of Team Leaders unified by commitment to health and enthusiasm for providing exceptional customer care.

Our geographic footprint spans across the nation, with locations in the District of Columbia, Florida, Illinois, Kansas, Kentucky, Maryland, Missouri, Ohio, Pennsylvania, Virginia and Wisconsin. Our customers include many of the world’s leading companies in several industries, such as: healthcare, government agencies, residential communities, telecommunications, retail, and many more. Our diverse set of clients provide a wealth of career opportunities, for which Corporate Fitness Works continues to search for high energy team members eager to share in our mission and values and work in an organization that cares about your professional well-being.

Corporate Fitness Works is dedicated to the growth of our company as well as growth of our team. We offer a competitive salary with an extensive benefits package, providing Team Leaders with encouragement and strongly encourages and supports continuing education and career development..

Corporate Fitness Works is an Equal Opportunity Employer.

The Top 3 Reasons to Join Us

Growing Company

Since 1988, Corporate Fitness works has distinguished itself as an award-winning industry leader with locations all over the nation. Corporate Fitness Works is the largest certified women-owned business providing wellness and fitness solutions.

We’re More Than Fitness

Corporate Fitness Works delivers more than just management services, we develop intimate relationships and effective programs that inspire individuals and communities to champion their own well-being.

Passion for Success

We share a passion for inspiring active living that goes beyond our managed facilities. Corporate Fitness Works aims to motivate individuals and communities to generate a positive influence of health and physical activity.

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Careers in Sport and Wellness Information from SUNY Plattsburgh

Careers in Sport and Wellness Information from SUNY Plattsburgh

Careers in Sports and Wellness

Prepare for a Career in one of the Fastest Growing Industries

The Fitness & Wellness Leadership major prepares you to work in one of the fastest growing segments of the service industries. The US Labor Department of Occupational Statistics and Employment Projections expects an increase of 27 percent or more in this field from 2004-2014.

You will be able to fill positions in hospital wellness centers, medically-based fitness facilities, sports performance facilities, public and privately owned health clubs, corporate fitness centers, colleges and universities, YMCAs/JCCs, and recreational/athletic sites as directors, fitness managers, supervisors, exercise leaders, elite personal trainers, and sports performance coaches.

In addition, you will be prepared to enter graduate school programs in exercise science, establish a business plan to start your own fitness business, and develop a career path to become a future educator working in a college or university setting.

Personal Fitness Training

As the public becomes increasingly health-conscious, the need for qualified and educated personal trainers continues to grow. If you love working with people and helping them become their best, consider a career in personal training!

Personal fitness trainers train individual clients or small groups (2 to 4) on proper methods of exercising that includes cardiovascular, flexibility, and resistance/strength training in order to reach fitness goals.

Personal trainers work with clients, evaluate their physical fitness level, medical/health history, and help them develop and achieve fitness goals. By demonstrating different exercises, they help their clients learn proper exercise techniques and assess progress by maintaining records of each exercise session. In addition, the personal trainer implements a medically-based fitness model that incorporates ACSM® Risk Stratification process to screen clients before starting exercise programs.

Athletic and Sports Performance Specialist/Coach

Amateur and professional athletes at all levels-from elementary school teams to the National Football League-need the assistance of Athletic and Sport Performance Specialists/Coaches to make them excel at their sports.

The athletic and sports performance specialist/coach designs athletic conditioning and sports specific exercise programs for athletes of all abilities, levels, and ages. They implement training techniques and programs to help athletes expand the functional capacity of their bodies and enhance sport-specific performance-while remaining strong and free from injuries.

Depending on the clients needs, that may include exercise movements focusing on power, strength, speed, quickness, coordination, agility, flexibility, local muscular endurance, and cardiovascular aerobic capacity. In addition, sport performance specialists learn how to periodize the training program precisely for peak performance at critical points in the competitive season and design safe and effective reconditioning regimens to bring an athlete back from injury in partnership with certified athletic trainers and physical therapists.

Group Excercise Instruction

Group Exercise Instructor
Group exercise instructors teach group exercise programs in a health/fitness facility setting. They teach classes such as muscle conditioning, Pilates, stretching/flexibility, yoga, karate, boxing, weightlifting, hip-hop, sports performance, functional training, aquatic training, spinning, and aerobic exercise

Group Coordinator
Group coordinators plan, promote, coordinate and manage group exercise programs in health and fitness facilities. Coordinators manage/hire group exercise instructors and train them on facility procedures, instructions, and guidelines. In addition, they develop budgets, administer payroll, acquire equipment/programs, and create business plans.

Program Director/Group Exercise Supervisor
Program directors and group exercise supervisors manage and promote effective and well-balanced group exercise programs in multiple health and fitness facilities. They are responsible for the hiring, training, and education of group coordinators.

Fitness Manager

Fitness Manager/Director
Fitness manager/directors manage fitness centers and teams of personal fitness trainers/fitness professionals that include the management of staff, training/education, budgets/business planning, fitness systems, equipment acquisitions, career development programs for staff, and public wellness education programs.

This position typically requires a bachelor’s degree or higher. These professionals usually have as much or more knowledge of business management as they do fitness. A great combination is a degree that incorporates fitness principles, exercise science, and business concepts within the degree program. A fitness manager that holds both a degree and a national personal training certification (example: ACSM® Personal Trainer Certification) builds credibility with the staff and helps upper management build professional and required academic standards for entrance into the fitness field.

Regional Manager
Regional managers direct multi-facility operations including training and education of staff, payroll, budgets, facility staffing, human resources, retail sales, club maintenance, and equipment acquisitions. They also work with facility fitness managers, facility general managers/operations managers, and report to the president, owner, or board of directors.

Health Club Management

Assistant General Manager/Operations Manager
Assistant general managers and operations managers assist general managers in promoting customer service and quality of the membership. In addition, they assist the general managers in the oversight of facility operations and departments that includes fitness, membership sales, spa operations, aquatics, group exercise, tennis, and other membership programs and services.

General Manager
General managers guide facility operations and ensure the company’s business plan is being implemented. The general manager has direct oversight of facility operations and departments that include fitness, membership sales, spa operations, aquatics, group exercise, tennis, and other membership programs and other services.

Regional Manager
Regional managers oversee multi-facility operations that include payroll, club management, staffing, training, human resources, and sales. They work directly with facility general managers/operations managers and report to the president, owner, or board of directors.

Fitness Business Owner

Fitness Entrepreneur
To establish your own business in the fitness industry and to take the initiative to create a successful business venture, be the first in taking steps towards realizing an opportunity to do something that is worthwhile and that you enjoy.

Personal Training Studio Owner
Own and manage your own personal training studio. Personal training studios typically do not sell memberships, but may do so on a very limited basis to personal training clients. Personal training studios are usually below 5,000 total square feet.

Studio owners need to manage all business aspects of the facility that includes budgets/business planning, operations, marketing, management of staff, training/education, fitness systems, equipment acquisitions, career development programs for staff, and public wellness education programs.

Health Club/Fitness Facility Owner
Own and manage your own health club or fitness facility. Health Clubs/Fitness Facilities sell memberships and offer services that may include the following: fitness programming, spa operations, aquatics, group exercise, tennis, kid’s camps, and other membership programs, amenities, and other services. Health Clubs/Fitness Facilities can range from 5,000 to 300,000 total square feet.

Fitness Franchise/License Owner
You may want to purchase a fitness franchise that has a proven system to follow that produces results or you may simply want a turnkey business model to own and manage. With a franchise or licensed program, you can purchase a franchise or license from one of several organizations that offer them. In most cases, these agreements require an upfront fee (which ranges from $7,500 to $30,000), and a monthly fee that is either a flat fixed amount or a percentage of the revenues (typically 4 to 8 percent of program revenues) generated from the program. In addition, there are, in many cases, additional costs for equipment.

As with any franchised or licensed program, you’ll need to determine whether the strength of the brand, the training provided by the parent company and the marketing support are worth the initial and ongoing investment. Examples of fitness franchises include Curves, Miracle Fitness, Fitness Together, Velocity Sports, Parisi Speed School, Frappier Acceleration Sports Training, and Centers for Athletic Performance (CAP).

SUNY Plattsburgh Career Development Center

Our Career Development Center provides services, resources, and programs designed to help students and alumni to better understand the career development process, and to enhance their professional preparation and employability.

If you would like more information about the sports and wellness program at SUNY Plattsburgh, please contact

Dr. Vincent Carey, Chair
Office: 301 Memorial Hall
Phone: (518) 564-4338

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How to Turn Your Health and Fitness Obsession into a Legit Career

If you’ve got a passion for all things health and fitness, it’s a given you’ve fantasized at least once about ditching your corporate gig for a career in the booming wellness industry. Whether you’ve looked into turning your passion for yoga into a full-time career, considered heading back to school to study nutrition, or want to launch a health-food startup, it turns out there’s more than one way to get your foot in the door.

Here, five accomplished industry pros dish on what their work entails on a daily basis, how they achieved success, and how you can follow their lead to land that dream job.

Describe an average day at work.
I could be testing recipes for a new book, doing a presentation in front of hundreds of people, creating content in my home office, traveling to New York to do the ‘Today Show’ or seeing clients in my downtown office.

What made you get into the business?
In college, I heard on TV that you should do for a career what you do in your spare time. I loved testing recipes, reading health magazines, and hanging out at [health food stores.]

What did you study?
I got my degree in nutrition and dietetics and finished a nine month internship to take the RD exam. To keep my RD credentials, I need 75 hours of continuing education every five years.

What tips would you give anyone wanting to do what you do ?
Go for it-but have patience and persistence. If there’s some aspect of nutrition you want to be involved in, don’t be afraid to do it on a small scale and intern to learn the skill. Over time, opportunities find people who are consistently doing work with honest passion and enthusiasm.

What’s the best part of your job?
There’s so much variety, so when you get tired of doing one thing, you can start trying another! There’s never a dull moment.

What’s the worst?
I got totally burned out about three years ago, and I started feeling that [in order] to stay relevant with so many others in the nutrition field, I had to just keep doing more, more, more. I got a coach who helped me realize that it isn’t just about accomplishments and moving ahead, but rather it’s about enjoying my work every day and enjoying the process. Now, I slow down and enjoy my daily tasks, and the quality of my work has improved drastically with my new secret ingredient: Joy.

If you weren’t in this job, what would you be doing?
Nothing. This is my dream job and I was born to do it. There are so many paths to take a career in nutrition that I’ll never get bored.

Activewear Designer and Lorna Jane Founder, Lorna Jane Clarkson

Describe an average day at work.

I rise early, stretch, exercise, body brush, and shower. Then I have a healthy breakfast and catch up on the news, emails, and any other pressing business and personal matters. Once I am in the office, I usually spend the first few hours with my design team fitting our latest collections, selecting new fabrics, and running through upcoming trends and inspiration (we develop 70-100 new styles every single month at Lorna Jane). I then usually have back-to-back meetings.

I am very intentional about finding time to sit down and enjoy my lunch at some point in the middle of my day. I usually wrap up at the office around 6:00 p.m. and head home. Before settling in, I first love to unwind by going on a walk with my husband and my dog Roger. I then make dinner and finish the day with some time spent reading a good book and sometimes maybe even a little dose of reality TV, which is admittedly my guilty pleasure.

How did you come to be doing this job?

Lorna Jane was born out of the fitness boom in the ’80s. I, of course, was completely hooked and had decided to take a fitness leader course in order to become an aerobics instructor. I had started teaching classes in the evenings after work (at the time I was a full-time dental therapist) and I found that I really struggled to find activewear that made me feel good and was a reflection of my personality. Being a lover of fashion, I took matters into my own hands and started designing my own activewear-it was fashionable and functional. The ladies in my classes loved my designs and asked me to make some for them which I was only too happy to do. The orders flooded in and the rest is history! It’s been 26 years and we now have over 200 stores in 54 countries.

What tips would you give anyone wanting to do what you do for a living?

Life’s too short to spend time doing something that doesn’t matter to you. Find your purpose, your reason to exist, and point your life in that direction. Also, there is no such thing as perfect-there’s no perfect time or perfect business plan. If you wait for perfect, you may miss the opportunity. Simply put one foot in front of the other, throw away any excuses and get started.

What is the best thing about your job?

Hands down, the best part of my job is inspiring women across the globe to embrace active living to pursue healthier, happier lives. I am truly honored to be able to encourage women, support women, and inspire women through Lorna Jane and our philosophy.

What is the worst thing about your job?

Nothing! If I didn’t truly love what I was doing, I wouldn’t still be doing it after 26 years.

If you weren’t in this job, what would you be doing?

I will advocate active living for as long as I possibly can. It isn’t just a job for me and, frankly, there isn’t anything I would rather spend my time doing.


A photo posted by Andrea Rogers (@andreaxtendbarre) on

Founder and Instructor of Xtend Barre, Andrea Rogers

Describe an average day at work.
My day begins with teaching a 9:30am signature Xtend Barre class at our corporate Boca Raton, Florida, studio. Following class I spend time chatting with my clients, connecting with them on their goals and working to create strong relationships within our Xtend Barre community. I then head to the back corporate office to work with my team on the day to day operations of the Xtend Barre franchise business.

What made you get into the business?
As a professional dancer and choreographer, I was first introduced to Pilates for its therapeutic benefits, and became a certified Pilates trainer. In an effort to offer clients variety, fun and increase the fitness benefits, I created a fusion of core dance and Pilates fundamentals, and Xtend Barre was born.

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Fitness Training Careers

Fitness Training Careers

Fitness trainers are responsible for teaching exercise activities, ranging from strength training and cardiovascular exercise to stretching. They work in health clubs, country clubs, hospitals, universities, yoga and Pilates studios, resorts, and clients’ homes. They may lead group classes, or take on individual clients. Trainers show their clients proper exercise techniques, and may track progress by keeping records of each exercise session.

Fitness Training Careers & Degrees

Fitness Training Careers Path

Most fitness facilities require trainers to have a high school diploma, be certified in cardiopulmonary resuscitation (CPR), and pass a certification exam. A bachelor’s or associate’s degree in exercise science, physical education, or kinesiology is recommended if you’d like to advance in the field.

Fitness Trainer Interview

Learn from a Fitness Trainer…

Fitness Training Careers Compatible Personality Traits

Good motivator, patient, athletic, energetic, good communicator, independent, willingness to have a flexible schedule

Fitness Training Careers Salary Expectations

The average salary for fitness trainers is $31,090.

Many trainers work part-time, having jobs at several facilities or with different clients, so they do not receive health benefits.

Fitness Training Careers Job Outlook

Opportunities in the field are expected to increase up to 24% by 2020, which is much faster than the national average. This large leap is due to people spending more time and money on fitness; and aging baby boomers being concerned about maintaining their health.

Slightly off the Footpath

Source: Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2012-13 Edition, Fitness Trainers and Instructors,
on the Internet at (visited February 12, 2013).

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The Business Case for a Healthier Community

The Business Case for a Healthier Community

Rising healthcare costs, effects of the national health care law, and concerns about employee health and productivity are just a few reasons why more and more organizations are looking to implement wellness programs-and why we created the UW Bachelor of Science in Health and Wellness Management program.

By fostering healthier lifestyles and promoting the value of staying well, organizations are learning that they can slow the pace of rising health insurance premiums and improve the attendance and productivity of their employees-particularly those with chronic conditions.

But to achieve this healthy ROI, they need qualified professionals with the training to build engaging and effective health and wellness programs that have a positive and lasting effect on the organization’s culture.

Employment Outlook

The employment outlook for health and wellness professionals with the required knowledge and skills is positive. A November 19, 2014 article from BenefitsPro states that nearly 36 percent of employers expect to add wellness programs in 2015.

And according to the Occupational Information Network (O*NET), the nation’s primary source of occupational information, fitness and wellness coordinator is a ‘Bright Outlook’ occupation-a new and emerging occupation in a high-growth industry.

O*NET defines a fitness and wellness coordinator’s duties as:

‘Manage or coordinate fitness and wellness programs and services. Manage and train staff of wellness specialists, health educators, or fitness instructors.’

According to the 2013 WELCOA National Wellness Compensation Survey, the median salary for worksite wellness and affiliated health management personnel was $55,000.

Job titles in this field vary widely. Some examples:

  • Corporate wellness coordinator
  • Wellness/fitness manager
  • Health promotions adviser
  • Health improvement manager
  • Health and productivity analyst
  • Health coach
  • Director of health promotion
  • Community health and wellness director

Health and wellness professionals may find employment in a variety of settings, including:

  • White-collar businesses
  • Blue-collar manufacturing facilities
  • Community agencies
  • Insurance companies
  • Healthcare systems
  • Educational institutions

As a student in the UW Health and Wellness Management program, you will have the opportunity to apply your learnings in one of these settings as part of HWM 496, the capstone course which provides 100 hours of fieldwork in a real-world environment.

Let Us Help You Land Your Dream Job!

Current students and alumni of the UW Health and Wellness Management program can take advantage of comprehensive career services-resume writing, mock job interviews, and more-to find professional employment after graduation. Visit our Career Services page to find the services offered by your home campus.

It’s Time to Start Your Career in Health and Wellness Management

Find out how to get started in the University of Wisconsin Health and Wellness Management program now.

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The Many Career Options in the Exercise and Fitness Field

The Many Career Options in the Exercise and Fitness Field

Updated January 18, 2016.

The fitness industry is booming and, with so many people passionate about fitness and health and so many people who need help generating their own passion, it’s no wonder that there’s growing interest in fitness careers. Being a personal trainer is one option, but there are other options out there. Expand your horizons and learn about other ways to help people get healthy and fit.

Health or Wellness Coach

While personal trainers focus mostly on exercise, Wellness Coaching goes beyond personal training.

Wellness Coaches look at the big picture, working with clients to develop health and fitness programs by looking at the obstacles that stand in the way of success. This is often more of a collaborative experience, with the coach encouraging the client to come up with their own goals and ideas.

A Wellness Coach offers advice and guidance about:

When meeting with clients, you’ll get to know them–find out what it is they need help with such as weight loss, eating habits, exercise and fitness, stress reduction, quitting smoking, etc. You’ll help people manage conditions like high blood pressure and diabetes and you can even choose to work with special populations such as teens, kids, families, seniors, etc.

Benefits of Being a Wellness Coach

    Flexibility – You can work with your clients in person or by telephone, email or Skype or all of the above. Many Wellness Coaches do most of their work on the phone, which allows them to work with people in a variety of areas and situations.
  • Opportunities – You can work with individuals or in a corporate environment, write books or articles, teach seminars and classes and work with personal trainers, doctors, dieticians, and other health professionals.
  • Income – How much you make will depend on where you live and your experience and background. Most sessions run from $50 to $100 a session.
    Personal Satisfaction – You’ll feel good about helping clients reach their goals and you’ll form relationships that go beyond basic personal training.


You don’t need a special degree to become a Wellness Coach, however at the very least, you’ll want to get certified. There are many coaching certification and degrees available. For more info, visit to learn more about getting certified.

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